A lot of restaurant owners, especially in New York, get pitched by sales agent all the time. But these past years, a lot of them are selling the same service: online deal ploys. Everyone is walking in the grocery stores, supermarkets or restaurants with discount coupons or discount websites on hand. But one of the biggest questions when it comes to discount websites is how many of them are offering great deals?
With more or less a dozen of discount websites are created every week, there is no shortage of coupon sites that offer good discount deals. Groupon, VillageVines, and hundreds, if not thousands of other ventures (not to mention, restaurant coupons like Souplantation coupons) are pitching sales deals at restaurant owners. Each discount-offering websites has their gimmicks that offer to counter the recession with new customer buzz and building great businesses.
A lot of bargain hunters click on these discount deals, according to restaurant owners. They say it is not clear whether the influx of online social coupons is the future of American dining experience or it is a one-way ticket to going out of business. If you go in with these discount deals, you may not make any money, but what if it is the right thing to engage in the discount and coupon business?
People are not that conflicted
When you are trying to save a lot of money, getting a discount will not hurt. For example, you are eating in a good restaurant and you are the only one who uses a coupon out of all the people inside the restaurant. Does the idea of being the only person in the room who is smart enough to get a discount on your meal does not entice you? Well, for me it is great to know that you can save money even on little things like having a good dinner in fancy restaurants.
A lot of discount or coupon websites are starting to be successful
A lot of coupon and discount websites are using their power by combining social media platforms like Facebook, Twitter or Instagram and taking advantage of their usefulness with mobile applications and geographical overlays. Not only the startup companies that take advantage of the discount and coupon gold rush, a lot of conventional brick-and-mortar businesses are also starting to notice the potential of this business and getting on the bandwagon.
Even multi-media news giant like The New York Times is beginning to offer daily email deals like restaurant discounts. The one that is left struggling with this line of business are the restaurants itself. As owners run the numbers, they fall into some cramps. Companies that are less conflicted were left as cheerleaders and a lot of restaurants become more successful after engaging in the discount and coupon industry.
You don’t make money on the deals with coupon and discount companies what matters most is it entices people to eat at your restaurant that earns you money. That is because people are spending money on discounts and they are also spending money on restaurants.
Not only that, the people buying food on a discounted price are also bringing in new customers that are paying the full amount — a win-win situation for both the consumers and the business owners. And because of the savings the customers are getting, most of them come back to the restaurants without using a coupon or asking for a discount.
Do you want to know the science behind discounts and coupons? Visit https://www.huffpost.com/entry/what-science-says-about-discounts_b_8511224.
Discount and coupon websites are catnip to restaurant owners because the can offer instant solutions to two problems: how to market your business and spread the word; and how to fill your restaurant’s seats, especially on slow days and times. Imagine how much it will cost if you hire PR people, though you are not sure what media platform will be interested.
With discounts and coupon, companies can give a massive marketing campaign that most small business startups could never be able to afford. Discounts and coupon companies can offer restaurant owners a promise of guiding clients to undesirable reservation times.
People love to eat delicious food in places they like and they want to combine it with good value. Some businesses offer that but some restaurants are not that cheap. That is where coupons and discounts are for. They offer people the luxury of eating out in a fancy restaurant without breaking the bank.